Imperative to build brand value in the bearing industry

     Ball and roller combined bearing industry growing at an average annual size of China's double-digit growth rate rapidly growing . However , in this era of brand fighting to survive in the industry , many enterprises of China's bearing industry is also ready to welcome the "brand era" come ready ? Let's listen to the China Bearing Industry Association executive vice president Wang Quanqing views.
    What is a brand?
    Good product allows you to value for money and good brand but allows you to value for money!
    This is a " brand era," said the first decade if we are laying the foundation for product quality , time after then , we should do the brand on the basis of the product , otherwise companies do not have a competitive advantage , profit margins than others , but You know, the average profit margin of China's bearing industry is only about 5% .Recalling the development course of China's thin section angular contact bearings industry , "15 " , "Eleventh Five-Year" , the whole industry is very significant technological advances , coupled with Bearing Industry Association, the industry engaged in a technical research, the life of the product, reliability, noise and materials technology gained tremendous progress, especially small , miniature bearings , Jiangsu and Zhejiang Provinces production of small Full complement cylindrical roller bearing and product quality comparable to Japan . But later , due to increasing competition among enterprises , some companies do not want to come up with a special technique to share with their peers , some slow progress .Products based on the brand building has a good supporting force , then move forward step can become a world-renowned brands. Brand well, pricing naturally went to their own hands.